Using Focus Groups & Big Data to Frame Your Case - On Demand CLE Gregory J Parent If you make your worst

If you make your worst jurors feel comfortable admitting their biases

Understand and effectively apply procedural and substantive legal principles in the courtroom

and what insurance coverage issues are likely to arise if claims are made

Normative Belief Theory in trial

The decision not to call Amazon 30(b)(6)

Using Focus Groups & Big Data to Frame Your Case - On Demand CLE Gregory J Parent If you make your worstKnowledge is powerand winning a powerful verdict begins with knowing your jurors. Now more than ever, attorneys are turning to big datalarge scale data collectionto help frame their facts, pick their juries, and propel their cases to powerful outcomes. By fusing traditional focus group insights with big data analytics, jury consultant Jessica Brylo offers a transformative new approach to case strategy. Brylo has conducted hundreds of mock trials,