Why Cooperate?: The Incentive to Supply Global Public Goods Public Relations Online: Lasting Concepts

Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations

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Why Cooperate?: The Incentive to Supply Global Public Goods Public Relations Online: Lasting ConceptsAuthor: Scott Barrett Category: Business & Finance Language: English Publisher: OUP Oxford Publication date: September 16, 2010 Climate change, nuclear proliferation, and the threat of a global pandemic have the potential to impact each of our lives. Preventing these threats poses a serious global challenge, but ignoring them could have disastrous consequences. How do we engineer institutions to change incentives so that these global public goods are