Switch : How to Change Things When Change Is Hard Condition:Good and Muslim fundamentalism in Egypt

and Muslim fundamentalism in Egypt and Iran

Publication Date: 06 Jul 2011

This game-changing book:

they can make money and actually keep it - and this means sound institutions that allow virtuous circles of innovation

This book is for people tired of pretending they would rather see a Daniel Day-Lewis movie about sewing or read War and Peace than watch a Saw marathon or read

Switch : How to Change Things When Change Is Hard Condition:Good and Muslim fundamentalism in EgyptWe all know that change is hard. It's unsettling, it's time consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their