Managing Channels of Distribution: The Marketing Executive's Complete Guide Attraverso l’analisi di una serie

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Managing Channels of Distribution: The Marketing Executive's Complete Guide Attraverso l’analisi di una serieAuthor: Kenneth ROLNICKI Category: Business & Finance Language: English Publisher: AMACOM Publication date: January 6, 1998 "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much needed source of knowledge and expertise that professionals can rely on. Based on case studies and real life experience, the book